Companies and Organisations
The project
The search for ways of meeting the world-wide pressure for the optimisation of the quality and profitability of production processes motivates a growing interest in companies in factors that influence the quality of communicative processes even in minute ways. The most important aspects here are the communicative parts in the production process - including marketing, customer services and business-to-business components. That products can ultimately be labelled the results of communicative processes has long been the starting point in e.g. information technology. However, the qualitative and local aspect of communicative processes has only recently become important. This creates an interesting dynamic.
The investigation of communication in organisations is - both nationally and internationally - one of the most generative fields of interdisciplinary sociological research. The reason for this is that it combines economic and sociological theory of organisation, applied IT, linguistic and communicative discourse analysis and socio-pragmatic linguistics in an innovative and practically relevant forum for discussion. Thus, young prominent theories in the field of organisational research (such as Organisational Discourse, Organisational Symbolism, Organisational Cognition, Workplace Studies, Studies of Work) emphasise the importance of linguistic and communicative analyses with regard to the comprehension and structuring of organisations.
A convergence of interests becomes first of all apparent in that the empirical studies of linguistic origin oriented towards linguistic phenomena can be seen as a method of concretisation as well as developing new theories in organisational research. Conversely, organisational-theoretic ideas can point out specific problems in the context of organisational fields of activity, problems that until now have been neglected within the general study of communicative linguistics. It is therefore very desirable that Applied Linguistics does more research in this interdisciplinary field.
Aims of Companies and Organisations
Project-managers and partners
Prof. Dr. Stephan Habscheid
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Prof. Dr. Andreas P. Müller
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Prof. Dr. Klaus-Peter Konerding
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